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NutraLife brand launch

Team / Lisa Blamires / Martyn Fern

Role / Concept &  Art Direction

Agency /  Work Communications


The brief was to relaunch the supplement range across New Zealand and Australia. Take charge, Live well’ was the campaign thought encouraging customers to take control of their health naturally.

The idea was to use Robyn Malcolm and Jeanette Thomas in NZ and Lisa Wilkinson in AUS to spearhead the campaign. The personal interview style revealing the benefits of Kyolic Aged Garlic for heart health, and Ester C for winter immunity.

New Video
New Video

The supplement range had redesigned packaging, so an integrated  relaunch and rebrand in Pharmacy and online was a key part of the brief. We incorporated the bold typography and confident tone across all media.

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