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Live the bike life

Auckland Transport have been promoting cycling for several years with increasing success with thousands of new cyclists. We thought it was time to up the game with an outdoor and online campaign and portraying cycling as dynamic and fun, as well as a practical way of getting around.

Team Martyn Fern Phil Parsonage / Rob Jack

Role / Art Direction

Photography / Simeon Patience

Agency / Federation​

Summer cycling for web.jpg
Summer cycling for web2.jpg
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