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AUCKLAND TRANSPORT

Vision Zero

Vision Zero is a global initiative who's aim is zero deaths on our roads. A big ask ,but even a few lives saved is worth the effort.

Our campaign linked the small decisions we all make every day with the grand vision.

We were targeting primarily pedestrians and car users, so the was a heavy emphasis on out of home, with support from
pre-rolls and drive time radio.

Team Martyn Fern Phil Parsonage / Rob Jack

Role / Art Direction

Director/Photography / Arvid Eriksson

Agency / Federation​

AT Vision Zero
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